We report on closed jobs from the CRM, not platform-reported conversions. Here's what that looked like for four partners.
Concrete — Salt Lake City, UT
From $95k/mo to $410k/mo in 11 months
Referral-only pipeline with brutal winter gaps and no tracking on where work came from.
Roofing — Phoenix, AZ
1,240 booked inspections in 12 months
Heavy storm competition and slow speed-to-lead losing deals to national brands.
HVAC — Denver, CO
$2.1M in tracked install revenue from paid + local
Profitable in summer, bleeding cash every shoulder season.
Hardscaping — Austin, TX
Average project value up from $18k to $47k
Plenty of leads, but almost all under $10k and unprofitable to run.
Adjust the inputs to model monthly lead flow, closed jobs and return based on benchmarks from our contractor accounts.
Modeled on a $78 average cost per lead and a 62% lead-to-estimate rate. Your actual numbers depend on trade, market and speed to lead.
Estimated Monthly Leads
77
Estimated Closed Jobs
14
Monthly Ad Spend
$6,000
Estimated ROI
27.6x
Estimated Monthly Revenue
$171,692
$2,060,308 projected over 12 months
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